My Resume:

Skills and Experience

Academic Background and Key Projects

Education

An overview of my education, along with relevant courses from my academic experience that have played a pivotal role in shaping my abilities.

University of Florida

Bachelor of Science in Public Relations

Graduated with a Bachelor of Science degree in Public Relations, with a concentration in business.

University of Florida

Certificate in Graphic Design

Attained a Certificate in Graphic Design, enhancing proficiency in visual communication and design principles.

Relavent Courses and Projects

PUR4800: Public Relations Campaigns
  • This comprehensive course delved into the strategic planning, execution, and assessment of impactful public relations campaigns. Through hands-on projects and case studies, I gained proficiency in devising communication strategies, crafting compelling messages, and leveraging media relations to achieve campaign objectives. The course also emphasized evaluating campaign effectiveness, refining messaging, and adapting strategies in response to evolving communication landscapes.

Notably, my team's campaign was selected as the best among our peers, demonstrating our ability to develop and execute a successful PR initiative. This experience equipped me with practical skills vital for orchestrating and leading high-performing PR campaigns.

PUR4932: Special Study - Social Media Analytics

This advanced course provided a deep dive into the world of social media analytics. I gained practical experience in utilizing analytics tools to measure social media performance, track key metrics, and interpret data to make data-driven decisions. The coursework included hands-on projects, case studies, and real-world applications of social media analytics to understand audience behavior, engagement trends, and optimize social media strategies. This knowledge has been instrumental in developing effective social media campaigns and improving online brand presence.

PUR3801: Public Relations Strategy

This course provided a comprehensive exploration of the strategic principles and tactics underpinning effective public relations campaigns. Topics covered included message development, audience analysis, media relations, crisis communication, and ethical considerations in PR strategy. Through case studies and practical exercises, I honed my ability to formulate PR strategies that align with organizational goals, engage target audiences, and navigate complex communication challenges. This coursework has been instrumental in my capacity to develop and execute impactful PR initiatives.

PUR4100: Public Relations Writing

This course provided a comprehensive exploration of the principles and practices of effective public relations writing. I developed strong writing skills tailored specifically for PR, including press releases, media advisories, feature articles, and social media content. Through practical assignments and real-world simulations, I gained experience in crafting compelling narratives, creating persuasive messages, and communicating with diverse stakeholders. This coursework has been invaluable in my ability to produce engaging and impactful PR materials.

Cultivating Skills Through Engagement

Experience

A dynamic range of experiences that have been instrumental in honing my skills. My professional roles and campus involvements have collectively shaped me into a well-rounded professional, ready to excel in various domains.”

Latin American and Caribbean Collection‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎ Gainesville, FL
Student Assistant

I assisted patrons with library resources and equipment, trained new student assistants, and contributed to library improvement projects. ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎ ‎‏‏‎ ‎‏‏‎For a detailed description of this role, please refer to my PDF resume.

Latin American and Caribbean Collection‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎ Gainesville, FL
Creative Projects Leader

I developed innovative projects, designed graphics, and boosted social media engagement to attract new patrons. ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ For a comprehensive overview, please consult my PDF resume.

UF Alan & Cathy Hitchcock Field & Fork Pantry Gainesville, FL
Volunteer

I managed volunteer schedules, oversaw food inventory, authored a published article, and promoted the pantry on campus. ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎‎ ‎‏‏‎ ‎‏‏‎You can find more extensive information in my PDF resume.

University of Florida’s Career Showcase ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ Gainesville, FL
Career Showcase Host

I guided employers, advised students, and collaborated with organizers to ensure the event's success. ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏‎ ‎‏‏Detailed information about this role can be found in my PDF resume.

PDF Resume

View and Download

Click Here

Skills Unleashed: A Complete Catalog of My Expertise

Discover the Array of Proficiencies I Hold with Confidence

In this skills showcase, I present the proficiencies I’ve cultivated through a dynamic blend of academic pursuits and hands-on engagement. My journey of skill acquisition unfolds through the diverse courses I’ve undertaken, where challenging projects refined these capabilities. 

Certifications and More

Adobe Certified
Associate

InDesign, Photoshop, Illustrator

Microsoft Office
Certifications

Word, PowerPoint, Outlook

Language

English (Fluent),
Spanish (Native)

Other

Hootsuite Certified,
Google Analytics Certified,
Tableau Software

Content Strategy

Developing comprehensive plans to guide content creation, distribution, and engagement across various platforms, aligning with business objectives.

 

  • Research and Reporting: Analyzing data to inform the creation, optimization, and evaluation of content for strategic impact.
  • Content Creation and Curation: Crafting engaging and relevant content that resonates with target audiences while curating existing material to maintain a consistent brand voice and message.
  • Content Planning and Management: Developing strategic plans for content creation, distribution, and scheduling to ensure a steady flow of impactful materials across various platforms.
  • Social Media Strategy/Analytics: Devising data-driven social media strategies to boost brand visibility, engagement, and conversion rates, while continuously analyzing metrics to optimize performance.
  • Problem-Solving and Creative Thinking: Employing innovative approaches to overcome challenges, brainstorming creative solutions, and adapting strategies to evolving industry trends.

Brand Development

Strategically shaping brand identity, messaging, and visual elements to establish a distinct and consistent brand image.

 

  • Research and Analysis: Conducting comprehensive research to understand market trends and consumer preferences, informing the strategic development of brand identities.
  • Defining Brand Identity: Defining the core elements that constitute the brand’s identity, ensuring alignment with the company’s values and market positioning.
  • Strategic Planning: Devising cohesive brand strategies that align with business goals, effectively communicating the brand’s values and messages.
  • Visual Identity Creation: Crafting visual elements such as logos, color schemes, and typography that encapsulate the brand’s personality and resonate with the target audience.
  • Messaging and Communication: Creating consistent and compelling messaging that communicates the brand’s unique value proposition and resonates with stakeholders.
  • Competitive Analysis: Conducting in-depth analysis of competitors to identify gaps and opportunities for differentiation, shaping the brand’s unique positioning.

Web and UI/UX Design

  • Web Design Principles: Applying design principles and user experience considerations to create visually appealing and user-friendly websites.
  • SEO (Search Engine Optimization) Techniques: Implementing strategies to optimize website content for search engines, driving organic traffic and improving online visibility.
  • HTML to WordPress Theme: Transforming design concepts into functional WordPress themes, ensuring a seamless integration of design and functionality.
  • WordPress Development: Building and maintaining dynamic websites using WordPress, incorporating custom features and ensuring optimal user experience.
  • User-Centered Design (UCD) Principles: Crafting user interfaces and experiences that prioritize user needs, ensuring intuitive and enjoyable interactions.
  • Wireframing and Prototyping: Creating preliminary design blueprints and interactive prototypes to visualize and refine user interfaces before development.
  • Typography and Hierarchy: Applying typography principles to enhance readability and create visual hierarchy in user interfaces for better user engagement.

Graphic and Visual Design

  • Branding and Collateral Development: Designing brand materials like logos, brochures, and promotional items, ensuring consistency and brand integrity.
  • Typography and Layout Design: Crafting aesthetically pleasing layouts and typography choices that enhance readability and visual appeal.
  • Poster, Flyer and Infographic Design: Designing eye-catching promotional materials that communicate information clearly and creatively.
  • Visual Content Creation: Utilizing Photoshop, Illustrator, and InDesign to produce visually appealing and impactful graphics, illustrations, and designs.
  • Illustration and Digital Art: Infusing unique artistic elements into design projects to create original and visually captivating content.
  • Website and User Interface Design: Creating engaging web interfaces, incorporating design elements that enhance user experience and align with brand identity.
  • Content Marketing: Crafting visuals for content marketing campaigns that capture attention, drive engagement, and communicate brand messages effectively.

Digital Branding

  • Digital Marketing: Leveraging digital platforms to enhance brand awareness, engagement, and loyalty through effective online marketing strategies.
  • Visual Storytelling: Creating captivating narratives through visual elements that convey brand messages and engage audiences effectively.
  • Copywriting: Crafting persuasive and impactful copy that resonates with target audiences and aligns with brand voice and messaging.
  • Social Media Strategy and Management: Devising and executing comprehensive social media plans that align with brand objectives and resonate with target audiences.
  • Social Media Analytics: Utilizing data-driven insights to measure the impact of social media efforts, identifying trends, and adapting strategies for optimal results.

Copywriting and Editing

  • AP Style Writing and Editing: Adhering to the established guidelines of the Associated Press to ensure consistent and professional written communication for public relations purposes.
  • Media Relations: Crafting press releases, pitches, and media materials that adhere to journalistic standards and effectively communicate brand messages to media outlets.
  • Editing and Proofreading: Ensuring the accuracy, clarity, and consistency of written content, enhancing its impact and professionalism.
  • Multichannel Communication: Creating compelling written content for various channels, including digital platforms, print materials, and presentations, tailored to each medium’s requirements.

Project Management and Collaboration

  • Project Planning: Creating detailed project plans, outlining tasks, timelines, and resource allocation to ensure successful project execution.
  • Collaboration and Communication: Fostering effective teamwork and communication among cross-functional teams, stakeholders, and clients to achieve project goals.
  • Timeline and Deadline Management: Ensuring project milestones and deadlines are met by closely monitoring progress and proactively addressing any delays.
  • Interpersonal Communication: Demonstrating effective communication skills to foster relationships, collaborate with team members, and engage with clients.
  • Time Management: Efficiently allocating time and resources to prioritize tasks, meet deadlines, and achieve goals in a fast-paced environment.

My skills, nurtured in both academic and practical landscapes, stand as a testament to my commitment to holistic growth and my determination to bridge theory with real-world application.

Beyond the surface

About Me

Driven by an unwavering commitment to inspiring positive change and nurturing growth, my purpose is to create a ripple effect of transformation.

Anamaria

Mata Preciado

Ambitious

Motivated, Persistent
Bring Me on Board
More about me

My Purpose

To inspire positive change and ignite growth by passionately pursuing knowledge, fostering meaningful connections, and consistently pushing the boundaries of creativity and innovation.

My Mission

Crafting Connectivity Through Creative Design

My Values

Fueling Design with Resilience, Empathy, and Innovation.