Introduction
SCGC's Social Media Overhaul
The Space Coast Gator Club needed to enhance its digital presence to better support its mission of fostering relationships between the University of Florida and its community. I conducted a comprehensive social media audit and developed a strategic plan to boost brand awareness and community engagement across Facebook, Twitter, and LinkedIn.
Overview
Client Background
The Space Coast Gator Club’s mission is to support the University of Florida’s educational goals by connecting with alumni, students, and friends. They aimed to improve their social media impact to better align with this mission.
Project Goals
Increase Brand Awareness: Enhance visibility across Facebook, Twitter, and LinkedIn.
Increase Community Engagement: Foster stronger interactions and engagement on the same platforms.
in-depth
Dive Deeper into My Strategy
For a detailed view of the strategic process and insights behind the social media revamp for the Space Coast Gator Club, feel free to download the full audit and plan below. I believe in letting the work speak for itself, and I’m confident that this document will illustrate the depth of analysis and creativity involved in this project.
You can download the PDF by clicking the link below:
Beyond The Work
Impact and Reflection
The strategic plan aimed to not only align with the Space Coast Gator Club’s mission but also to significantly enhance their social media presence. By implementing the recommendations, the club was expected to achieve better brand recognition and foster a more engaged community. This project highlighted the importance of a tailored social media strategy and my ability to deliver actionable insights and solutions
Featured Graphics: Social Media Covers
As part of the comprehensive social media strategy for the Space Coast Gator Club, I designed a series of captivating cover graphics. The graphic not only emphasizes the club’s energetic community spirit but also aligns with the adventurous and exploratory ethos of space, resonating with the local culture of Brevard County, home to NASA’s Kennedy Space Center.
These custom graphics were meticulously tailored to fit the unique dimensions required by Facebook, Twitter, and LinkedIn, ensuring brand consistency across various platforms. Each design variation was crafted to optimize visual impact and engagement, reflecting the club’s dynamic and supportive community.